The story is told of a patient in a mental ward who attended chapel services with the other patients in the ward. The chaplain who spoke was so confusing that one of the patients going out was heard to say, "There, but for the grace of God, go I."
You think about it warmly,
Kevin Rayner
12/21/2000
Thursday, December 21, 2000
Friday, October 20, 2000
Phillips 66
I grew up in Oklahoma in a city on Hwy 66 where Phillips 66 has a major influence. Here in Minnesota they are not very strong compared to Oklahoma. Did you ever ask where they got their name?
Most companies want to have a catchy name and a trademark people will notice. However, some trademarks come about in strange ways. Take Phillips 66, for example. Over the years, Phillips Petroleum has been deluged with inquiries about its choice of "66." Some believed that one of the company’s founders was sixty-six years old (he was really forty-four). Another fable alleges that co-founders Frank and L. E. Phillips had just $66 in their pockets when they first struck oil. One lady even protested that the "66" referred to the number of books in the Bible, which in her opinion was "bad taste commercialism."
With all of the erroneous stories floating around, surely there must be a logical reason the company chose "66." The truth is that Phillips was seeking a trademark for its first gasoline, which was to go on sale November 19, 1927. Like all businesses, the company wanted something catchy and descriptive, something that would arouse curiosity. Some of the scientists suggested "66" because that was the specific gravity of the new fuel. However, this was rejected since future gasolines might have different specific gravities. Then someone mentioned that Phillips’ first refinery was located on Highway 66. But that seemed to limit the gasoline to a regional area. On the evening of the meeting to select a trademark, a Phillips official hurrying to arrive on time exclaimed to the driver of his speeding vehicle, "This car goes like sixty on our new gas!" "Sixty, nothing," answered the driver, "we’re doing sixty-six!" "Where did this happen?" he was asked at the meeting. "On Highway 66." That settled it. The trademark became "Phillips 66."
If you’re looking for a catchy phrase, see what catches on. J. R. Lowell said, "Attention is the stuff that memory is made of, and memory is accumulated genius."
Hopefully when people come in contact with churches, they will go away with remembering Jesus.
You think about it!
Warmly,
Kevin Rayner
October 20, 2000
Most companies want to have a catchy name and a trademark people will notice. However, some trademarks come about in strange ways. Take Phillips 66, for example. Over the years, Phillips Petroleum has been deluged with inquiries about its choice of "66." Some believed that one of the company’s founders was sixty-six years old (he was really forty-four). Another fable alleges that co-founders Frank and L. E. Phillips had just $66 in their pockets when they first struck oil. One lady even protested that the "66" referred to the number of books in the Bible, which in her opinion was "bad taste commercialism."
With all of the erroneous stories floating around, surely there must be a logical reason the company chose "66." The truth is that Phillips was seeking a trademark for its first gasoline, which was to go on sale November 19, 1927. Like all businesses, the company wanted something catchy and descriptive, something that would arouse curiosity. Some of the scientists suggested "66" because that was the specific gravity of the new fuel. However, this was rejected since future gasolines might have different specific gravities. Then someone mentioned that Phillips’ first refinery was located on Highway 66. But that seemed to limit the gasoline to a regional area. On the evening of the meeting to select a trademark, a Phillips official hurrying to arrive on time exclaimed to the driver of his speeding vehicle, "This car goes like sixty on our new gas!" "Sixty, nothing," answered the driver, "we’re doing sixty-six!" "Where did this happen?" he was asked at the meeting. "On Highway 66." That settled it. The trademark became "Phillips 66."
If you’re looking for a catchy phrase, see what catches on. J. R. Lowell said, "Attention is the stuff that memory is made of, and memory is accumulated genius."
Hopefully when people come in contact with churches, they will go away with remembering Jesus.
You think about it!
Warmly,
Kevin Rayner
October 20, 2000
Sunday, October 01, 2000
Christian Home Valuable
Two baby boys born in 1889 were to change our world. One was born in Austria to an abusive father and an indifferent mother who handed the child over to an aunt to raise after her husband's death.
The sixteen-year-old dropped out of school, drifted from job to job, joined the military, and was imprisoned for leading an attempted insurrection. He became a political activist.
The other little boy born in 1889 was born to a simple Texas family. "God fearing" folks who moved the child to a Kansas farm. The boy was taught prayer and Bible reading. Christian influences surrounded him. The boy grew strong, went to West Point, then on to a career in the military.
On June 6, 1944, the world watched these two do combat on the field of battle. For eleven months, Adolf Hitler's Third Reich battled the forces of Dwight David Eisenhower, commander of the Allied Invasion Force. On April 30, 1945, Hitler died by his own hand in the rubble of Berlin - much of the world cheered. Twenty-four years later Eisenhower died, the world mourned.
A Christian home can impact the destiny of an entire world, can't it?
The sixteen-year-old dropped out of school, drifted from job to job, joined the military, and was imprisoned for leading an attempted insurrection. He became a political activist.
The other little boy born in 1889 was born to a simple Texas family. "God fearing" folks who moved the child to a Kansas farm. The boy was taught prayer and Bible reading. Christian influences surrounded him. The boy grew strong, went to West Point, then on to a career in the military.
On June 6, 1944, the world watched these two do combat on the field of battle. For eleven months, Adolf Hitler's Third Reich battled the forces of Dwight David Eisenhower, commander of the Allied Invasion Force. On April 30, 1945, Hitler died by his own hand in the rubble of Berlin - much of the world cheered. Twenty-four years later Eisenhower died, the world mourned.
A Christian home can impact the destiny of an entire world, can't it?
Tuesday, August 08, 2000
Logo Symbols
I have planted churches since 1979. Other than the obvious scriptural items, the next thing in planting churches for me has been deciding on unique names and logo. Picture say a thousand words. Slogans speak volumes too.
A unique and distinctive name or symbol helps you establish recognition. What distinctive traits do people see in you—and remember you by? This tells a great deal about who you are trying to serve.
The Eastman Kodak company calls its name one of its most valuable assets. How did the Kodak name come into being? According to George Eastman, the company’s founder, he purposely invented the unique name out of thin air. In a 1920s article from System Magazine, Eastman is quoted as saying, “I devised the name myself the letter K had been a favorite with me. It seemed a strong, incisive sort of letter.... It became a question of trying out a number of combinations of letters that made words starting and ending with K.” The word Kodak was devised after a considerable search for a word that would be short, unique, easy to spell, and meet requirements of the trademark law. Eastman wrote, “There is, you know, commercial value in having a peculiar name; it cannot be imitated or counterfeited.”
Kodak was first registered as a trademark in 1888. The first Kodak camera sold for $25 and came loaded with film for 100 exposures. Owners would return the entire camera for processing, and for $10 it was filled with a new roll of film. The pictures were of good quality, and the easy-to-use camera brought photography to the masses. Since that time, the Kodak name has served the company well. Because “Kodak” had no meaning of its own, it could only be associated with the company. It was also almost impossible to misspell. Now registered in ninety countries, the Kodak name has become a trademark that is unique and distinctive.
Jesus never named His church, it was always referred to in words that described. Maybe it is more important to be people like Christ. Adlai E. Stevenson (1900-1965) said, "All progress has resulted from people who took unpopular positions."
You think about it!
Kevin Rayner
Tecumseh, OK
http://hcoct.org/minister.html
One other note from Jim Winner: Kevin, thank you for your service. I wonder if you hear that often?
I am writing out of a small since of desperation. I preach south of you, in the southern most part of the Chicago area. I have been here a little over a year.
I know you may get more requests than you have the ability to fill. My wife's name is Jamie. Jamie will be turning 40 on her birthday. I had always planned to make it a special one for her. She made a big deal out of my 40th birthday seven years ago, and the wheels of genius never stopped as I planned to outdo her. Unfortunately, last December she had her first (right) hip replacement. Since then, and for months before, she has been disabled. She goes into the hospital to have her left hip replaced on the 25th of August. That is her birthday.
I know she would be moved if people would shower her with birthday cards. Most people have no idea what it is like to have a hip replaced at her age, let alone both of them. A little encouragement will go a long way, especially with someone like Jamie.
I am sure your notes go out to many people who know Jamie, through one of the church works we have been involved in, or through our time at Sunset.
It should be sent to her attention, (Jamie Winner) at Cherry Hill Church of Christ, 2759 Lancaster Drive. Joliet, Illinois, 60433. I will take the cards to her at the hospital.
Thank you, Jim Winner
A unique and distinctive name or symbol helps you establish recognition. What distinctive traits do people see in you—and remember you by? This tells a great deal about who you are trying to serve.
The Eastman Kodak company calls its name one of its most valuable assets. How did the Kodak name come into being? According to George Eastman, the company’s founder, he purposely invented the unique name out of thin air. In a 1920s article from System Magazine, Eastman is quoted as saying, “I devised the name myself the letter K had been a favorite with me. It seemed a strong, incisive sort of letter.... It became a question of trying out a number of combinations of letters that made words starting and ending with K.” The word Kodak was devised after a considerable search for a word that would be short, unique, easy to spell, and meet requirements of the trademark law. Eastman wrote, “There is, you know, commercial value in having a peculiar name; it cannot be imitated or counterfeited.”
Kodak was first registered as a trademark in 1888. The first Kodak camera sold for $25 and came loaded with film for 100 exposures. Owners would return the entire camera for processing, and for $10 it was filled with a new roll of film. The pictures were of good quality, and the easy-to-use camera brought photography to the masses. Since that time, the Kodak name has served the company well. Because “Kodak” had no meaning of its own, it could only be associated with the company. It was also almost impossible to misspell. Now registered in ninety countries, the Kodak name has become a trademark that is unique and distinctive.
Jesus never named His church, it was always referred to in words that described. Maybe it is more important to be people like Christ. Adlai E. Stevenson (1900-1965) said, "All progress has resulted from people who took unpopular positions."
You think about it!
Kevin Rayner
Tecumseh, OK
http://hcoct.org/minister.html
One other note from Jim Winner: Kevin, thank you for your service. I wonder if you hear that often?
I am writing out of a small since of desperation. I preach south of you, in the southern most part of the Chicago area. I have been here a little over a year.
I know you may get more requests than you have the ability to fill. My wife's name is Jamie. Jamie will be turning 40 on her birthday. I had always planned to make it a special one for her. She made a big deal out of my 40th birthday seven years ago, and the wheels of genius never stopped as I planned to outdo her. Unfortunately, last December she had her first (right) hip replacement. Since then, and for months before, she has been disabled. She goes into the hospital to have her left hip replaced on the 25th of August. That is her birthday.
I know she would be moved if people would shower her with birthday cards. Most people have no idea what it is like to have a hip replaced at her age, let alone both of them. A little encouragement will go a long way, especially with someone like Jamie.
I am sure your notes go out to many people who know Jamie, through one of the church works we have been involved in, or through our time at Sunset.
It should be sent to her attention, (Jamie Winner) at Cherry Hill Church of Christ, 2759 Lancaster Drive. Joliet, Illinois, 60433. I will take the cards to her at the hospital.
Thank you, Jim Winner
Monday, February 14, 2000
Seven Ages of the Married Cold
This is not to say it is the way it should be, but challenging to make it better.
1st year--The husband says, "Oh, sweete pie, I'm really worried about those nasty sniffles you have! There's no telling what that could turn into with all the strep that's been going around. I'm going to take you right down to the hospital and have you admitted for a couple days of rest. I know the food is lousy there, so I'm going to bring you some takeout from Tosini's. I've already arranged it with the head nurse."
2nd year--"Listen, honey, I don't like the sound of that cough. I called the doc and he's going to stop by here and take a look at you. Why don't you just go on to bed and get the rest you need?"
3rd year--"Maybe you better go lie down, darling. When you feel lousy you need the rest. I'll bring you something - do we have any canned soup around here?"
4th year--"No sense wearing yourself out when you're under the weather. When you finish those dishes and the kids' baths and get them to bed, you ought to go to bed yourself!"
5th year--"Why don't you take a couple aspirin?"
6th year--"You oughta go gargle or something, instead of sitting around barking like a dog!"
7th year--"For pete's sake, stop sneezing. Are you trying to give me pneumonia? You'd better pick up some tissues while you're at the store.
Warmly,
Kevin Rayner
November 10, 2000
Seven Ages of the Married Cold
-----------------------------------------
1st year--The husband says, "Oh, sweete pie, I'm really worried about those nasty sniffles you have! There's no telling what that could turn into with all the strep that's been going around. I'm going to take you right down to the hospital and have you admitted for a couple days of rest. I know the food is lousy there, so I'm going to bring you some takeout from Tosini's. I've already arranged it with the head nurse."
2nd year--"Listen, honey, I don't like the sound of that cough. I called the doc and he's going to stop by here and take a look at you. Why don't you just go on to bed and get the rest you need?"
3rd year--"Maybe you better go lie down, darling. When you feel lousy you need the rest. I'll bring you something - do we have any canned soup around here?"
4th year--"No sense wearing yourself out when you're under the weather. When you finish those dishes and the kids' baths and get them to bed, you ought to go to bed yourself!"
5th year--"Why don't you take a couple aspirin?"
6th year--"You oughta go gargle or something, instead of sitting around barking like a dog!"
7th year--"For pete's sake, stop sneezing. Are you trying to give me pneumonia? You'd better pick up some tissues while you're at the store.
Warmly,
Kevin Rayner
November 10, 2000
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